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Buynfc.com goes live – online retail site opens for business for NFC developers’ tag needs

Wednesday 21st April, 2010

Monaco; Wednesday 21st April 2010 – One of the first online retail sites dedicated to the purchasing of NFC (Near Field Communication) tags and related NFC items has gone live.  Created and managed by Innovision Research & Technology, inventor of the industry-leading Topaz NFC tag, www.buynfc.com was officially launched to developers and consumers at WIMA – the global NFC business and technical developers’ summit – today.

Buynfc.com offers a one-stop-shop for NFC application developers’ and consumers’ needs and will help create a strong community of NFC developers online.  The site will provide a wealth of advice on how to use NFC tags, how to develop applications, and practical issues like which tags are best suited for a variety of applications. 

Selling Topaz tags in a wide range of form factors, including paper, labels, plastic discs, key fobs and reels, buynfc.com is aimed primarily at those looking to develop non-payment applications of NFC and to create mass-market opportunities for the emerging short-range wireless technology as well as meeting the tag needs of consumers. 

Innovision believes the market for non-payment applications has huge potential, and includes smart posters, which allow users to access digital content via an NFC-enabled handset, and ‘tag in a box’, where tags are included as part of a mobile phone package. 

“The opportunities are endless – payments and ticketing have been grabbing the headlines, but it’s the simple, clever and innovative applications that often capture application developers’ and consumers’ imaginations,” explains Innovision’s VP Marketing, Stephen Graham. 

“Tags have the potential to turn everything into a smart object, which will interact with commonly available mobile handsets, whether it’s a photograph, a business card or even a key fob!”

Innovision’s Topaz tag initially offers 96 Bytes of user programmable memory and is mandated by the NFC Forum as the Type 1 NFC Forum Tag Format.  Topaz is designed to be flexible and cost-effective for a very broad range of applications, whether in stand-alone NFC tags or as part of a more complex system.

About Innovision Research & Technology plc

Innovision Research & Technology plc, is leading the next generation of NFC/RFID solutions. As the leading fabless developer of Short-Range Data Communication semiconductor and system solutions, with particular focus on NFC/RFID (Radio Frequency Identification) and ultra low-cost Integrated Circuit (IC) and RF electronic design, IRT is pushing cost performance to enable clients to get maximum utility for minimum cost.

The company develops innovative semiconductor technologies, ICs, RF systems (HF/UHF) and complete end product applications for mass volume commercialisation and then licenses customers for its incorporation into their own products.

At the heart of the emerging Near Field Communication (NFC) market, Innovision R&T designs and develops NFC/RFID IC solutions for the global mobile handset and consumer device sectors.

Products include Topaz, mandated by the NFC Forum as the NFC number one tag type format, Jewel for mass transit ticketing applications, and io, the world's smallest standards compatible Near-Field RFID reader.

Headquartered in the UK, Innovision R&T was listed in 2001 on the Alternative Investment Market (AIM) of the London Stock Exchange (ticker symbol:INN).

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