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Topaz tagged wristbands triumph at O2 Wireless Festival
Innovision Research & Technology plc, MIG and O2 successfully launched NFC wristband technology at the O2 Wireless Festival last week
Wednesday 9th July, 2008
9th July 2008 - The tagged wristbands, enabled by Topaz® NFC tags from Innovision, were given away to hundreds of selected festival goers over the four days of the event as part of a "random acts of kindness" promotion.
Topaz tags are the NFC Forum standard-mandated Tag Type 1 and the tag's 96 byte memory is ideal for non-payment NFC applications such as access control. The robust tagged wristband form-factor proved rugged enough for the interactive environment of a four-day festival.
"This is yet another example of a successful Topaz enabled NFC non-payment application," said Ken Robertson, Tag Business Development Manager at Innovision, "and further demonstrates the versatility of this tag in its many form factors."
Recipients of the wristband used them to get exclusive access to the O2 bus, where wristbands were scanned using a handheld PDA enabling users to access a static viewing platform offering unrivalled views of headlining acts on the main stage. They could also receive a free cocktail at The Stage Bar by scanning their wristband at a fixed point NFC terminal and gain entry to exclusive VIP toilets and cloakroom, again, gaining entry simply by scanning their tagged wristband on a handheld PDA.
"The tags proved to be versatile and robust - we used them on wristbands and on the limited edition silver jewellery for O2's "Very VIPs". Managing to withstand a range of conditions ¬ including downpours on Sunday - the tags worked well with various RFID readers we were using (handheld PDA and kiosks)." Said a delighted Chris Smith of MIG, Project Manager for the NFC Wristbands.
Topaz is the NFC Forum standard mandated NFC/RFID Type 1 Tag format ISO 14443A, offering 96 bytes read/write memory at 13.56 MHz, able to support multiple NFC applications. Recent applications have included remote worker tracking, a variety of smart poster applications, and wireless Bluetooth service initiation, linking an NFC mobile phone handset to a digital picture frame to allow the user to download images from the phone to the frame at a touch.
For more information on Topaz tags contact Innovision Research and Technology plc +44 (0) 1285 888200
About Mobile Interactive Group
Mobile Interactive Group is a mobile interactive service provider. The company provides serious mobile technology solutions to media companies, broadcasters, handset manufacturers, mobile operators, mobile content and application companies and many others.
Using our MIDAS platform, we provide a vast range of mobile interactive solutions on mobile, WAP, SMS, MMS, voice and video short codes,
From our state of the art multimedia production facilities in Waterloo, London, UK, we support our clients on a 24 x 7 basis, 365 days a year.
About O2
Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with over 18.4 million mobile customers and over 130,000 fixed broadband customers as at 31 March 2008. Telefónica O2 UK Limited is part of Telefónica Europe plc which is a business division of Telefónica S.A. and which owns O2 in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 42.8 million customers.
In 2006 Telefónica Europe acquired Be, the UK fixed broadband provider, and in October 2007O2 launched its broadband service using the Be network.
O2 is the naming rights partner of The O2, the world-class entertainment venue. O2 was ranked the 6th best place to work in the Best Companies to Work for 2008 List and has been awarded a three-star accreditation denoting an 'extraordinary' company.
O2 was launched on 1 May 2002 and now has more customers than any other UK mobile network. O2's UK mobile network covers 99% of the UK's population. O2's 3G network covers 80% of the UK population and is fully HSDPA-enabled, providing speeds of up to 1.3 MBps for customers with an HSDPA-enabled device. Telefónica Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany. For b-roll footage of O2, please visit www.thenewshub.co.uk
For further press information about O2 go to http://mediacentre.o2.co.uk
About Innovision Research & Technology plc
Innovision Research & Technology plc, is leading the next generation of NFC/RFID solutions. As the leading fabless developer of Short-Range Data Communication semiconductor and system solutions, with particular focus on NFC/RFID (Radio Frequency Identification) and ultra low-cost Integrated Circuit (IC) and RF electronic design, IRT is pushing cost performance to enable clients to get maximum utility for minimum cost.
The company develops innovative semiconductor technologies, ICs, RF systems (HF/UHF) and complete end product applications for mass volume commercialisation and then licenses customers for its incorporation into their own products.
At the heart of the emerging Near Field Communication (NFC) market, Innovision R&T designs and develops NFC/RFID IC solutions for the global mobile handset and consumer device sectors.
Products include Topaz, mandated by the NFC Forum as the NFC number one tag type format, Jewel for mass transit ticketing applications, and io, the world's smallest standards compatible Near-Field RFID reader.
Headquartered in the UK, Innovision R&T was listed in 2001 on the Alternative Investment Market (AIM) of the London Stock Exchange (ticker symbol:INN).